The Hibiscus Festival, dubbed Fiji’s mother of all festivals, has already begun the countdown this year.
It has returned and this time organisers foresee the much-anticipated event to be bigger and better.
Since the revival of the festival in 2006, following a lapse of a few years, new contestant categories have been introduced besides the main Queens category - such as the Kings category, Ladies, Teens, Princess and this year, a Prince category.
Also new for the festival this year is the earmarked visit of a circus troupe from China – anticipated to perform breathtaking shows for the thousands that usually visit Suva’s Albert Park during the week-long festival in August.
And Fiji has an even bigger event to celebrate – winning the bid to host this year’s premier festival of the South Pacific – the South Pacific Pageant.
This will be the first time for Fiji to host this prestigious event themed ‘Preserving our environment – the Pacific Way’.
Fiji’s participation in this Miss South Pacific Pageant has continued to gain support. The Government has introduced a 200 per cent tax rebate to sponsors, considering this will be a huge event particularly in promoting Fiji as a tourist destination.
The Vodafone Fiji Hibiscus Festival 2009 was launched at the weekend.
Festival chairman Dhansukh Lal Bhika assured sponsors and patrons of a lively programme for the festival.
“We are privileged this year to be in partnership with the Fiji Arts Council, who are organising the entertainment programmes and who will also host a central heritage art exhibition and arts market,” Bhika said.
“We hope to showcase the great diversity of multiculturalism to the people of Fiji and the South Pacific.”
And then there are those that benefit from this charity festival – the needy and less fortunate in society.
Last year, in addition to donations to various beneficiaries and charity organisations, the Hibiscus Event Group, with the charity champions, also took time out to help in the flood appeal.
“It was indeed a great and heart-warming experience to see the people of Suva come out to offer assistance to our fellow countrymen who were affected by the devastating floods,” Bhika said.
Besides Fijilive – the Hibiscus festival’s official website provider, other sponsors include: Vodafone Fiji Ltd, Air Pacific Ltd, Coca-Cola, Fiji Times, Holistic Pharmacy, Go Advertising, Fiji Television, Fiji Broadcasting, Asco Motors, Telecom Fiji, Max Marketing, South Pacific Production, Dragon Music, Caines Jannif, Payless Shoes, Fiji Gas, Unwired Fiji Ltd, Sportsworld, Protective Security Services, CK’s Ezy Buy, Lords Jewellers, Village 6, JJ’s on the Park, Shop n Save, Bank of Baroda, Govinda Vegetarian Restaurant, Supreme Fuel,...