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Fiji's tourism sector has been urged to change its mindset as the dynamics of the industry has changed dramatically over the past years.

Fijis tourism sector needs to be mindful of the fact that they are not just in competition with other Pacific Island countries but with the rest of the world.

Fijis Tourism Minister and Attorney General, Aiyaz Sayed-Khaiyum said the dynamics of the tourism sector has changed dramatically in particular over the past five years.

We do not only have to be price sensitive but we also have to be aware of the various services that go along with creating your country, your hotel, or your backpacker as a tourist destination, Sayed-Khaiyum stated during the launch of the Backpacker Forum.

He said the tourism sector needs to be looked at from a different angle in the country.

Fiji has been promoted as an exclusive destination which it is indeed, however, some may agree that there are various segments within the tourism sector that has not been promoted as well as it should have been, he said.

This is because I believe focus has been at the top end of the tourism market.

Speaking particularly in relation to backpackers, he said one of the major concerns has been infrastructure, something which the government is working on upgrading.

Government is primarily focused on bringing infrastructure to areas that do not have the fundamentals such as water and electricity, Sayed-Khaiyum added.

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