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Sumeet Tappoo has become another international brand ambassador for Fiji after hitting the big time in Bollywood with his latest musical release.

Sumeet Tappoo’s success as a singer in Bollywood is expected to pay huge dividends for his homeland of Fiji.

“Sumeet’s success in India will contribute significantly to increasing Fiji’s visibility in the music and film industry there; thereby showcasing the best of local talent that we have here,” said Florence Swamy, acting CEO of the Fiji Audio Visual Commission.

FAVC has been selling the idea of Fiji as a major filmmaking destination to both Mumbai’s Bollywood, and Hollywood, pitching Fiji as Bulawood, the aspiring film-making capital of the South Pacific.

Sumeet has hit number two in India’s Top 10 music chart (published by the Times of India) with the title track from his album ‘Meri Deewangi’. It entered the Planet M Indian Charts at number nine, the Rhythm House Charts at number three, the Mirchi Charts at number nine and the Bollywood Online Charts at number six.

FAVC views the Fiji-born singer’s success as important to its own efforts to promote Fiji in India.

“As we try to attract productions from India to Fiji, it is imperative that we have the appropriate services, infrastructure and suitably trained cast and crew locally to support these productions. Sumeet exemplifies this and is a great emissary for us in this sense,” said Swamy.

“Tourism Fiji salutes Mr Tappoo for this achievement and we are hoping that his performance will create interest in the destination and hopefully in the not too distant future more Indians will visit Sumeet’s country of birth,” said Tourism Fiji’s CEO Josefa Tuamoto.

“We are all proud of Sumeet’s achievement. He has done extremely well to be in the #2 position in a very competitive music industry like India.”

“The response to the album has far exceeded my initial expectation,” said Sumeet. “I had wanted it to be liked by music lovers all over the world, and it is. But to have the added bonus of hitting #2 in the top ten charts, that is icing on the cake.”

The music video of the title track of Sumeet’s album has also become a huge hit with music lovers across the world. The video features upcoming actress Anjali Pandey alongside Sumeet in a stunning music video created and produced by talented director Cunal Ranjan who has created a surreal world with the use of VFX and high- end graphics. The video can be viewed on You-Tube on the internet.

SAUMEET TAPPOO FACT FILE

1 ‘Meri Deewangi’ features eight romantic ‘ballads’ composed by one of India’s most talented music directors Deepak Pandit who has several Bollywood movies to his credit.

2 The album...

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