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Tourism Fiji is hoping to recruit a International C&I Specialist to bolster it marketting campaign.

A critical component of its overall annual business activity planning, Tourism Fiji CEO Josefa Tuamoto and senior travel industry figures representing Air Pacific and the Fiji Islands Hotel and Tourist Association have

participated at Travel Industry Forums in Fijis three biggest source markets Australia, New Zealand and the US in recent weeks.

The main thrust of the forums as in previous events is to meet with key wholesalers, heads of retail chains and airline management to openly discuss pertinent issues and strategies applicable to each marketplace.

The forums also offer the opportunity for the national tourist office to roll out plans for the year ahead, resolutions for which will be framed within 2011 marketing strategies in each region.

As importantly the forums are seen as an excellent environment from which to gain industry opinion, re-forge existing relationships and build links with newer industry partners.

The first forum kicked off on 04 October in the US where 21 wholesalers and 42 suppliers convened in Las Vegas over a two-day period to meet Mr Tuamoto, the Fiji industry team and Regional Director The Americas, Ili Matatolu for a series of presentations, rotating workshops and team building exercises.

Similar numbers attended the Australian industry forum which took place in Port Macquarie on the mid-North Coast of New South Wales on 18 October where 55 industry representatives met Mr Tuamoto, Regional Director Australia, Paresh Pant and his team for a two-day forum session.

Auckland formed the venue for the New Zealand forum, attendees for which included all trade partners including wholesalers, key retail partners, both Air New Zealand and Air Pacific management and FIHTA.

Tourism Fiji Regional Director New Zealand Sala Toganivalu said as on previous events of its kind, the half day program was very focused, covering many issues but also highly successful in maintaining dialogue and strategizing among those key partners who help grow the market for Fiji.

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