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Tourism Fiji will stage for the third consecutive year a virtual `Fiji Me` show.

Tourism Fiji will stage for the third consecutive year a virtual Fiji Me show as part of its workshop for its United States travel industry partners this autumn.

Regional director Ili Matatolu said the 2011 exercise is intended to build on the success of similar events undertaken in 2009 and 2010.

The average engagement time with each agent in 2010 was 22 minutes in which time they were able to download welcome videos and e-brochures covering a huge area of Fiji`s multi- faceted tourism offering, Matatolu said in a government statement.

This ranged from leisure travel, weddings and honeymoon, soft adventure, scuba diving and the incentive market

In a traditional marketing sense, given our limited budgets and manpower, this would prove nigh on impossible to achieve.

She said travel agents continue to contribute over 80 per cent of long haul bookings so it is imperative that we continue to reach out and educate them on Fiji.

We have a small budget - we service a big market and harnessing the available technology platforms we use to achieve our objectives has become a critical component of our marketing strategy.

By Repeka Nasiko

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