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The Tourism Fiji bagged the awards for

Tourism Fiji has been named Best Outdoor Advertisers by influential advertising commentator Bestadsontv.com for its `cut-out picture frames` advertisement placed on bus stops around Auckland.

The advertisement invited members of the public to take their photo in the picture frame with the best photo winning the top prize, which included five nights accommodation for two at the Sheraton Fiji Resort plus return economy airfares flying the national carrier Air Pacific.

Tourism Fiji chief executive, Josefa Tuamoto said the campaign was targeting New Zealanders who wished to escape from the low temperatures of winter.

"This is all part of a smart brand strategy designed to remind winter-chilled New Zealanders of the very warm welcome we Fijians have waiting for them just three hours away," he said.

He said the Tourism Fiji office was extremely satisfied with the response to the campaign.

By Tevita Vuibau

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