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A Fijian village. ( File Photo)


Fiji will soon reveal its new global destination brand following the decision to stop using ‘Fiji Me’, says Elizabeth Powell, permanent secretary for Ministry of Tourism.



Powell revealed this while addressing accountants from around the country at the annual Fiji Institute of Accountants (FIA) congress in Nadi yesterday.



She said Tourism Fiji will soon announce its new global brand.



“We have stopped using Fiji Me and everyone (stakeholders) is working together on this.”



She is making sure that Fiji and Fijians get the maximum amount of publicity and awareness around the globe as a truly wonderful destination.



“This is the main priority – to make sure that we are able to relate to the different cultural, traditional and environmental aspects of Fiji,” she said.



The brand “Fiji Me” was launched in 2009 and has since been the backbone of Tourism Fiji's activities attracting visitors from all over the globe.



By Ropate Valemei



 

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