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Fiji’s tourism sector should be flexible to cater for a whole range of visitors rather than for the high end side of the market says Attorney General Aiyaz Sayed-Khaiyum.
Speaking to businessmen at the Fiji-New Zealand Business Council Sayed-Khaiyum said they don’t want to be marketed as a cheap destination and therefore it needed to be flexible.
Sayed-Khaiyum said a couple of hotels closed down in Tahiti during the global financial crisis because they did not have the level of flexibility built into them and that’s an advantage Fiji have.
“So there is a mix to ensure that you do not diminish the brand but at the same time maintain a level of flexibility to be able to cross appeal to many of the segments of the tourism sector,” said Sayed-Khaiyum.
He said tourists should be able to enjoy high end facilities such as Laucala Island, reasonably priced hotels such as Sheraton or budget-priced accommodations.
He also said government is not only investing into marketing Fiji as a destination but also ensuring it has the right infrastructure and facilities to cater and support for the resulting demand.
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