TECHNOLOGY NEWS
July 08, 2012 12:00:00 AM
  Follow @ Twitter

Social networking giant Facebook plans to engage in a new type of mobile advertising based on the apps used by consumers, The Wall Street Journal reported on its website.

The social network, which has 900 million users, would use its Facebook Connect feature -- which lets millions log into applications using their Facebook ID and password -- to track consumers' apps, and tailor ads accordingly, it said.

Facebook -- which is based in Menlo Park, California -- may also attempt to track how people use the apps, but a final decision has not been made, the newspaper said, quoting unnamed sources familiar with the company's plans.

The plan is likely to stoke privacy fears, as the initiative would go further than current mobile-ad networks, which track ads viewed by consumers on their mobile phone's web browser, the report said.

One of the biggest challenges Facebook must confront is its difficulties in generating revenues from smartphones, with more and more users accessing the social networks from mobile devices.

That factor led analysts to downgrade their forecasts for the group before its stock market debut in May, which ended up being less than a success.

At that time, Facebook shares were offered at $38. Shares closed Friday at $31.73.

AFP
 


PREVIOUS STORY
Apple faces new legal challenge in China
NEXT STORY
LG Electronics seeks to win race for next-generation TV

Bookmark and Share
   




FIJI NEWS
Learn more about the PIDF: Tuvalu ministerTuvalu Foreign, Trade, Tourism, Environment and Labor Minister Taukelina Finikaso has urged countries within the region to learn about the Pacific Islands Development Forum and its work for the betterment of the region.
SPORTS
Club tournament set for DecemberThe 2014 Kriz Signs National Club Championship will be played in December, the venue however is expected to be announced in the coming days
HEALTH/FITNESS
Clean-up day to curb dengue outbreakFiji's Ministry of Health has declared a clean-up day next Thursday for residents in the central division as it ups the tempo against a dengue fever outbreak currently experienced in the country.
LIFESTYLE/FASHION
Tafunaíi ready to fly Fijiís flag highNew crowned Miss World Fiji, Charlene Tafunaíi is ready to do wonders for Fiji in the Miss World Finals in December and is calling for the nationís backing.
ENTERTAINMENT
Logicís debut album Under Pressure out Oct 24After years of hard work in the studio and on the road, Logic has completed his debut album with Under Pressure due to release October 24, with the title track, Under Pressure, is now available.
OFFBEAT
Mercury 'took Princess Diana to gay barQueen singer Freddie Mercury disguised the late Princess Diana as a male model and smuggled her into a notorious gay bar, according to a memoir serialised in Britain's Sunday Times.
NEWS SPORTS INFOTAINMENT SERVICES MOBILE EXTRA HOT TOPICS