August 09, 2012 12:00:00 AM
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Fiji’s ASCO Motors is leading the way within the motor vehicle sector to contribute effectively to the protection of the environment.

Speaking at a presentation to the World Wide Fund for Nature South Pacific (WWF SPPO), ASCO Motors chief executive, Abdul Hafiz reaffirmed their commitment.

The Nabua-based company presented over $4,000 to WWF SPPO, the funding to go towards tree replanting initiatives in the Macuata province for land care activities in coastal/riverbank rehabilitation, and nursery developments.

WWF in a statement said the decline in indigenous tree numbers is a concern for Fiji and tree replanting programs are widely encouraged.

Ascor Motors Regional Parts and Service Manager South Seas, Richard Rahiman, said their eco-plan is aligned to the Bridgestone Environmental Mission to help a healthy environment for current and future generations.

 "One may ask ‘why planting trees?’ – the world manufactures over one billion tyres annually and the major raw material used is natural rubber which comes from a single species of tree called Heveabrasiliensis, the rubber tree,” said Rahiman.

He said since so many trees are cut to extract the rubber, replenishing these trees to sustain the environment is a priority.

By Ropate Valemei


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