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BUSINESS NEWS
August 17, 2012 12:00:00 AM
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The new logo of Fiji airways was successfully unveiled today in Nadi.

Speaking at the launch, Fiji’s Prime Minister Commodore Voreqe Bainimarama said the new logo is a wonderful choice as it is the incorporation of the traditional Fijian art form- the Masi.

“In fact, it now seems to have been the only choice. What better could symbolize the unique blend of the past and the future, what better could symbolize the unique blend of our cultures and traditions, and what better could symbolize our commonality?”

Bainimarama said this logo will transform ‘Fiji Airways’ planes into welcoming symbols of Fijian culture.

“Whether in Hong Kong, Auckland, Sydney, Los Angeles, or any of the many other great cities to which Fiji Airways flies, this uniquely Fijian logo for our uniquely Fijian airline will help the airline continue to stand out.”

He said the new name, ‘Fiji Airways,’ and the new logo makes our airline a brand ambassador, adding to and spreading the Fijian brand.

“The Fijian brand means, amongst other things, authenticity, and quality. Tourists expect it when they visit our shores.”

“So today we are not just unveiling a logo, we are initiating a brand. And a brand is more than a logo and a slogan. It is the sum total, in this case, of Fiji, of Fiji Airways and its reputation and offerings.”

He added the logo carries with it people’s direct experiences, their indirect experiences, and their impressions.

“It is now the job of Fiji Airways to build and protect another new Fijian brand—by offering the highest-quality service delivered by the most competent employees, and operating efficiently and professionally.”

By Ropate Valemei







 

Kapoor & Sons


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