Wednesday, May 22, 2024
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Fiji Airways introduces branded fare concept

Guests flying with Fiji Airways will have more flexibility and choice with the introduction of an unbundled economy class fare concept.

This new concept will be effective from 2nd March 2023 for USA and Canada, and 3rd March, 2023 for the rest of the world.

Branded fares will offer customers the option to customise how they travel based on their needs with four categories offering a range of options.

The four fare categories are Lite, Value, Comfort, and Plus, which include increasing flexibility and offerings.

Managing Director and chief executive Andre Viljoen said “Fly Your Way” is part of the National Carrier’s continuous efforts to innovate, and introduce new products and services to meet evolving customer needs.

“Fly Your Way represents the best value for money for all guests whether travelling light for a weekend getaway, or bringing the whole family for an annual holiday.”

“Our customers have various needs when they travel whether for business or leisure, and with this new concept, we give them the ability to choose the product that best suits them.”

“We have conducted extensive global market research and I am certain our different guest demographics will see the benefit in each of them.”

“The results of the market research showed what our different customers expect and value most when travelling, and what they prefer more flexibility with, and that’s the approach we took when designing these categories.”

All categories will include meals, beverages, inflight entertainment and a carry-on bag, with increasing value add-ons from Lite to Plus, such as checked baggage, ticket change and cancellation flexibility, seat selection and boarding priority.

Viljoen added that Fiji Airways strives to be at the cutting edge of commercial aviation and service innovation, and Fly Your Way opens up a new way of travelling to everyone’s favourite holiday destination.

These fares will be available to all customers whether booking via www.fijiairways.com or through many agents around the world.

Reginald Chandar
Reginald Chandar
Head of News & Sports | news@fijilive.com

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