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Tourism Fiji is always looking at positive ways of promoting Fiji.

A critical part of Tourism Fijis overall strategy to build on the destinations convention and incentive business, the national tourist office and several of its industry partners had taken the bull by the horns and invited senior C&I planners from Australia, New Zealand and the US to Fiji on a series of fact-finding missions.

Taking place between 30 October- 09 November, the 34 participants five Americans, 21 Australians and eight New Zealanders visited different resort properties in the main tourist corridors on Viti Levu and the Mamanuca Islands to view facilities and meet with respective resorts C&I management.

Properties involved in the exercise included the Intercontinental Golf Resort & Spa, Shangri-Las The Fijian Resort & Spa, the Westin Denarau Island Resort & Spa, the Sofitel Resort & Spa, the Sheraton Fiji, Outrigger on the Lagoon and the Warwick Fiji Resort & Spa.

Both the NZ and the US participants also had the opportunity to visit the Mamanucas thanks to hosting support provided by Plantation Island Resort and Vomo Island Resort.

Other suppliers involved in the program included Rosie Holidays, Tour Managers, Pacific Destinationz, Adrenalin Fiji and the Sigatoka River Safari.

Tourism Fiji CEO Josefa Tuamoto said the timing for the event was relevant in all three markets but particularly so in the US given the recent rebound of the market.

Interest derived from the recent Incentive Travel Exchange, he said, was positive as planners solicited RFPs for potential groups for 2011 and 2012.

Interest in Fiji has continued to flow from Australia in 2010 following a strong showing at AIME earlier in the year this year which boded well for group travel for 2011, he said.

New Zealand too has achieved good results across the year and we anticipate positive results from that market following our recent participation at PAICE.




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