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It's all sun, sea and sand at Smugglers Cove

Ten minutes away from the Nadi International Airport and centrally located on the beach in the Nadi bay area, Smugglers Cove Beach Resort and Hotel is part of a success story that looks set to see even better days ahead.

Owners Mark and Janice Hinton commenced business in 2000 at nearby Horizon Backpackers.

Six years later, the success of that initial venture inspired them to build Smugglers Cove on a beachfront property close by.

Since then, Smugglers Cove has gained quite a reputation as an affordable and at the same time exciting holiday spot.

Testimony to this is its occupancy rates, staying at around 90 percent through 2007 2008 & 2009 and bringing in 70 percent returnees annually.

The average length of stay is 2 nights. Their target market is backpacking youths who are keen travellers and travel regardless of country situations.

Riding on the back of Smugglers Coves success, the Hintons have more development plans lined up.

Last month they purchased another adjacent lot with plans to put up a studio, 1 & 2 bedroom upmarket four-star service apartments.

Smugglers Cove is a dual rated AAA 3.5 star hotel and 4 star backpackers facility, being the only dual rated hotel in Fiji.

Apart from being located right on the beach and offering reasonable value for money and upmarket facilities, it has Internet facilities, a boutique, stunning ocean and sunset views from the rooms and a Ghost Ship Bar & Grill located right on the beach side and which offers a contemporary a la carte menu served island style.

All that combined with draft beer on tap, daily happy hour sessions and big screen TV in the bar make Smugglers Cove quite a holiday spot for its target market.

Then theres the Smugglers Cove Travel Zone which offers a complete range of island hopping packages, sailing adventures, outer island accommodation and transfers options.

Said Mark and Janice: We want to upgrade our facility to four star standards by continuously improving our name and standard. We send our staff for training so that they can keep up with current hospitality and technology standards which ensures that our guests get the best service at all times.




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