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Govt aims to increase tourism to a $2b industry


Dec 27, 2014 01:59:06 PM

Govt aims to increase tourism to a $2b industry The FijiFirst Government’s vision is to increase tourism to a $2 billion industry by 2020, says Minister for Tourism Faiyaz Koya.

And this, he says will be will be achieved by focusing on the quality of services, diversification of products and having the right support infrastructure to increase the stay of the visitors and increase their spend while in the country.

Speaking at the launch of a new travel guide produced in the Chinese mandarin language, Koya said the vision to reach the target will require commitment, not only by providing the finest facilities, but by ensuring that a lasting impression is left on the visitors.

He said initiatives like the new travel guide will strengthen Government’s tourism campaign and attract more tourists from Asia and any effort to attract non- English speaking tourists is a welcome investment.

 “The Chinese Travel Guide is another important initiative that is the result of a partnership between Tour Managers, Tourism Fiji and other industry players,” Minister Koya said.

“As an industry, we should be proud of this collaborative effort. The Guide will make information about Fiji readily available to the Chinesetraveller in their own language, whether they are on holiday, on business or just passing through. This is the first guide in the Chinese language in Fiji’s history, and is a crucial part of our strategy to boost Chinese visitor arrivals.”

 “We want to make Fiji as welcoming as possible, especially to those whose first language isn’t English. This is an important way for us to do this. In the future, I will encourage Tourism Fiji to develop similar guides in other strategic languages,” he added.

By Reginald Chandar


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