Micro and Small Medium Enterprises contribute significantly to innovation, job creation, and productivity in any economy, says Vodafone’s Head of eCommerce and Digital Financial Services Shailendra Prasad.

In his World MSME Day message, Prasad said the thriving sector offers a diverse range of services and provide opportunity for budding entrepreneurs, especially women and youth to venture into the business world.

“In an economy of our size, MSME’s provide employment opportunities to many Fijians."

“The theme for this year’s World MSME day is Resilient Recovery. It recognizes the crucial role of the MSME sector in economic recovery post COVID-19 and beyond in building resilient economies.”

“We at Vodafone are assisting this sector through digital platforms such as VitiKart and M-PAiSA to provide a secure and cost-effective platform to trade online opening a wider customer base they could not access before."

We invite all MSME’s who wish to come onboard VitiKart or adopt M-PAiSA as digital payment option to contact our team”, said Prasad.

By Reginald Chandar