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Review of the Fijian-Made Brand endorsed

Cabinet today endorsed the review of the “Fijian Made – Buy Fijian” branding.

Announcing this after the seventh Cabinet meeting in Suva, Prime Minister Sitiveni Rabuka said the Ministry of Trade, Cooperatives and Small and Medium Enterprises will engage with stakeholders to review the Brand and create an effective marketing strategy.

He said the intention of the review is to build Fiji back better in terms of economic recovery that focuses on blue economy, sustainability, resilience and food security.

Rabuka said this will also complement Government’s plans for post-pandemic economic recovery.

Reginald Chandar
Reginald Chandar
Head of News & Sports | news@fijilive.com

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