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Sam Smith goes viral with Brit Awards outfit

Musician Sam Smith turned heads with the eye-catching black latex outfit the “Unholy” singer wore to the Brit Awards over the weekend in London.

The distinctive jumpsuit, designed by Harri, had inflatable arms and legs that quickly became the most buzzed about look of the night, trumping Harry Styles’ black velvet suit with its giant satin organza flower around his neck.

The designer of Smith’s outfit, Harri, told WWD that the look was intended to celebrate the natural form and “the beauty of being one’s self.”

“Sam was having a lot of hate comments recently after ‘Unholy’ about (their) body image,” Harri said. “I wanted to create an image which people have never seen Sam in.”

Last week, Smith, who goes by they/them pronouns, praised stylist Ben Reardon on Instagram, writing that he’s behind much of what they’ve worn over the past few years in videos and on red carpets.

Reginald Chandar
Reginald Chandar
Head of News & Sports |


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