June 17, 2021
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WR launches new Olympics 7s campaign

As excitement builds towards the Olympic Games in Tokyo, World Rugby has launched a major new rugby sevens campaign - “This Is How We Sevens.”

The campaign showcases the vibrancy, excitement, and breadth of personalities involved across sevens rugby, supporting World Rugby’s core objective of maximising the Olympic exposure to attract and engage fans from across the globe with the sport.

A bold and dynamic look and feel will help bring rugby sevens to fans across a seven-week period.

The Ultimate Rugby Challenge Series will take on a sevens flavor with skills-based challenges pushing teams right to their limits.

Australia and Fiji are reigning women’s and men’s Olympic champions respectively following their victories in Rio. 

World Rugby is investing US$4 million into Olympic qualified unions’ sevens programs and towards the costs of hosting a number of high-performance preparation events around the globe.

Meanwhile, on the pitch, the final two women’s and one men’s team's qualification spots for Tokyo will be determined at the World Rugby Sevens Repechage in Monaco from 18-20 June. 

The men’s competition will take place from 26-28 July, with the women’s tournament following on the 29-31 July with the gold medal match happening on ‘Super Saturday’. 

By Romeka Romena  

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