Saturday, June 3, 2023
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USITC interested in Fiji’s outsourcing industry

A team from the United States International Trade Commission (USITC) met with Outsource Fiji last Friday as part of their study on the opportunities and impediments for investment and trade between US and the Pacific, including Fiji.

The discussion was around Fiji’s outsourcing industry in accessing business opportunities in the USA market.

Outsource Fiji executive director Ms Sagufta Janif said while Fiji’s outsourcing industry is largely made up of businesses and clients from Australia and New Zealand – close to about 75 to 80 per cent- they are looking into penetrating at least 5 per cent of the USA market to begin with.

“We have been closely working with Fiji’s Trade Commission to North America, external promotions agencies and relevant stakeholders to reach out to businesses in an effort to create discussions about the country’s outsourcing industry, however, we need more resources to successfully promote the industry in the USA market.”

Fiji’s Trade Commissioner to North America, Alika Cooper stated that the sector has huge potential in the United States given Fiji’s unique human capital, and exceptional quality and delivery of service.

“Promoting Fiji’s unique outsource offering is an area we are actively advocating and will continue to promote as the Trade Commission Office expands its networks and reach in the North American Region”.

The discussion also focused on the need for policies; infrastructure development; and industry talent development.

Co-founder of Our Pacific Office and BPO Council of Fiji Vice-President, Brad Russell also joined the discussion to share his experiences and insights of operating in the industry.


Reginald Chandar
Reginald Chandar
Head of News & Sports |


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