12 times Grammy Award winner Taylor Swift’s ‘Eras Tour’ film has broken record earning $26 million in presale tickets bringing the concert film to movie theaters.
The film, which opens on 13 October at AMC Theatres, set a single-day ticket sale record for the chain, Marca Lifestyle reports.
The film is also playing at rival circuits like Regal and Cinemark, as well as independent locations.
According to the ticketing service Fandango, “The Eras Tour” has broken its record for biggest first-day ticket sales for 2023.
The pre-sales rank among blockbusters like “Avengers: Endgame,” “Star Wars: The Force Awakens,” and “Spider-Man: No Way Home” at similar points in their sale cycles.
“Taylor Swift is giving moviegoing fans and the entire industry the ultimate gift by bringing ‘Taylor Swift: The Eras Tour’ concert film to the big screen,” said Jerramy Hainline, senior VP at Fandango Ticketing.
“Not only is Taylor Swift’s concert film the best first-day ticket seller of the year on Fandango, but the concert film is performing like the superhero she is and ranking among the best first-day ticket sellers of all time from franchises like Marvel, Star Wars, DC Comics and more.”
Swift’s concert film, a rendering of her record-breaking stadium tour, is going to be a huge boon to movie theaters this fall.
With this level of demand, exhibitors privately believe a $100 million-plus opening weekend is possible, which is unprecedented business for this kind of movie.
Prices for the tickets are numerically loaded with tickets at $19.89 for adults, $13.13 for children and seniors, on standard screens.
